Promoting Traditional Medicine in Rural India

Promoting Traditional Medicine in Rural India

Location:
Udaipur, India
GESI Team:
Cheryl Chen, Sophia Olmos, Odette Zero
Partner:
Foundation for Sustainable Development
Development Sectors:
Education / Youth; Health
Apply to the Program  
Summer 2016

Project Background

Traditional healers, or Gunis, provide effective and affordable treatment for common rural diseases in rural Rajasthan and are often the only accessible and sustainable health care system available. However, much of the younger Indian generation are unaware of the Gunis and traditional medicine. As conventional health care is expensive and often far away, many people in rural communities are not receiving the healthcare they need. The GESI team worked with Jagran Jan Vikas Samiti (JJVS), a local NGO that has formalized and trained a network of over a thousand Gunis, to create a marketing kit consisting of a Guni Life Histories booklet, crowdfunding materials and a redesigned website in order to generate international publicity for JJVS and support the expansion of organization’s mission to revitalize traditional medicine.